George points out that a sophisticated web presence is key to capturing the imagination of existing clients and to win new business. He says: "It is not good enough to have a first generation website, you have to use appropriate media for your target market. As an example we have just uploaded a customer testimonial video, and linked it to our website via YouTube. This has allowed us to maintain our company profile and direct traffic to our website."

http://www.guardian.co.uk/small-business-network/2012/aug/28/jrp-solutions-energy-consumption-internet

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George points out that a sophisticated web presence is key to capturing the imagination of existing clients and to win new business. He says: "It is not good enough to have a first generation website, you have to use appropriate media for your target market. As an example we have just uploaded a customer testimonial video, and linked it to our website via YouTube. This has allowed us to maintain our company profile and direct traffic to our website."

http://www.guardian.co.uk/small-business-network/2012/aug/28/jrp-solutions-energy-consumption-internet

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JRP Solutions shortlisted entrant for the Guardian Small Business Network Best Practice Exchange

Posted on 29 August 2012.

JRP Solutions shortlisted entrant for the Guardian Small Business Network Best Practice Exchange

Harnessing the power of the internet

George Richards, sales and marketing manager, says that the company last year realised it needed to raise its profile. Despite having international blue-chip clients, JRP was relatively "unknown". To change this, he harnessed the power of internet marketing.

George points out that a sophisticated web presence is key to capturing the imagination of existing clients and to win new business. He says: "It is not good enough to have a first generation website, you have to use appropriate media for your target market. As an example we have just uploaded a customer testimonial video, and linked it to our website via YouTube. This has allowed us to maintain our company profile and direct traffic to our website."

http://www.guardian.co.uk/small-business-network/2012/aug/28/jrp-solutions-energy-consumption-internet