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Molson Coors Combines European Units

Posted on 02 October 2012.

Molson Coors Combines European Units

The Denver-based company said Molson Coors Europe will combine its U.K. and Ireland business with its recently acquired businesses in Central Europe. The maker of Coors Light and Miller Light had acquired StarBev this summer to expand into central and eastern Europe.

Molson Coors spokesman Colin Wheeler said the company was not yet ready to say whether the consolidation would result in any layoffs.

StarBev makes Bergenbier, Ozusko and Borsodi beers and runs nine breweries, selling brands in in the Czech Republic, Serbia, Croatia, Romania, Bulgaria, Hungary, Montenegro, Bosnia-Herzegovina and Slovakia.

Molson Coors Europe will be based in Prague. It accounts for about 38 percent of the company's worldwide volume and 30 percent of sales revenue. The change is effective 1 January.

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